If you want to help me build this, reach out.

01 / Video editor.

• Cut Monday's Burn from Megan's phone footage into a feed and a story version, captions on.
• Clip Thursday's Match taping into three to five shareable moments by Friday.
• Cut Sunday's one-minute recap.

You are: fast in CapCut, Premiere or similar. Phone-first. Captions, always.

Time: about 4 to 6 hours a week.

02 / Community captain.

• Run Tuesday and Saturday: post the repost caption, rally hosts and mothers, keep the thread alive.
• Make sure the brands are tagged in the community's reposts, every day, until they share.
• Flag the best comments for the wall.

You are: on Instagram daily. Warm, relentless, never cruel.

Time: about 3 to 5 hours a week.

03 / Tracker.

• Track brand mentions, reposts and shares each week in one sheet.
• Keep the running count: brands that shared.
• Write the Friday scoreboard note that goes to every host.

You are: organized, comfortable in a spreadsheet, and you like a number.

Time: about 2 to 3 hours a week.

04 / Brand research.

• Propose three brands a week that sell to mothers and should be talking about the topic.
• Find the right handles and the person behind each one.
• Build the local brand list hosts can call out in their towns.

You are: a researcher and a shopper. You know what's in a mother's cart.

Time: about 2 to 4 hours a week.

05 / Comments editor.

• Read every comment on Monday's Burn and find the week's mother.
• Get her yes, first name and town, before anything is posted.
• Write Wednesday's post from her words, not ours.

You are: a careful reader, kind in a DM, obsessive about permission.

Time: about 2 to 3 hours a week.

06 / Producer.

• Review guest applications and book the week's guest by Tuesday.
• Run the Thursday taping: sign-ups, link, tech check, run of show.
• Hand the recording to the Cut the same night.

You are: calm under a live clock. You've produced an event, a show or a meeting that mattered.

Time: about 4 to 6 hours a week.

07 / Template operator.

• Generate the seven feed and story posts each week from the Burn It Down templates.
• Make the local versions hosts drop their town's number into.
• Keep the files named, filed and findable.

You are: handy with templates and a detail person. Nothing ships with a typo.

Time: about 2 to 3 hours a week.

08 / Host communications.

• Assemble the Monday kit: script, call-out, captions, posts. Send it to every host by Monday morning.
• Send the Friday note with the scoreboard.
• Answer host replies within a day.

You are: a clear writer, comfortable with an email tool, reliable on Mondays.

Time: about 3 to 4 hours a week.

09 / Regional captain, one per state.

• Be the point person for the hosts in your state and rally them each week.
• Build your local brand list and find your town's number for each burn.
• Send guests from your area to The Match.

You are: connected where you live. A past host is ideal.

Time: about 2 to 4 hours a week.

10 / Researcher and fact-checker.

• Source one real number for every burn, with a source: what care costs, what leave pays, the pay gap.
• Check the local numbers hosts post.
• Keep the source list anyone can see.

You are: comfortable with reports and data. Allergic to a made-up number.

Time: about 2 to 3 hours a week.

11 / Brand partnerships.

• Talk to the brands who want to do more than share.
• Build the offer and close partnerships that fund this work and these roles.
• Hold the line: a brand buys the room, never the mic.

You are: you've sold or bought sponsorships. Comfortable with a deck and a number.

Time: about 3 to 5 hours a week.

12 / Press and podcasts.

• Pitch Burn It Down and The Match to press, podcasts and newsletters.
• Book Megan, and the hosts with the best stories.
• Keep the press list and the one-pager current.

You are: you've placed a story before, or you know exactly who to call.

Time: about 2 to 4 hours a week.