The plan.
own yours.
The mission and the purpose.
The mission: burn down the culture that says we are less than, and build one that shows our power.
The purpose: show the world what happens when we harness big mother energy.
Awareness first, then watching, then the conversation, then action. The cultural shift is what moves policy. This is how we start it.
Who, what, where, when, why, how.
Who.
The mothers we're mobilizing: the nearly 1,000 who already hosted No Country for Mothers, the moms in their communities, and every mother in a feed who is out there looking to be hired, looking for an opportunity, looking for a way in. This is it. This is step one.
What.
Burn It Down: a twelve-week campaign, one topic a week. Each week burns down one thing that isn't working for mothers, calls out the brands that should be talking about it, and shows what we build instead.
Where.
On social first: Instagram and LinkedIn, where mothers already are. From there to the virtual screenings, The Match live tapings, and the hosts' own towns. Not in person, not on Zoom, until she asks.
When.
Monday, October 19, 2026 through Sunday, January 10, 2027. Seven posts a week, one burn a week, the blitz on January 10.
Why.
The culture war on mothers is on social media, so that's where we bring mothers back together. Moms First works the policy side; the cultural shift is what moves it.
How.
Monday to camera, with the call-out. The community reposts and tags until the brand shares, and each mom passes it to three more. Wednesday, one mother's words. Thursday, The Match. Friday, The Build. Sunday, Own yours. Every caption: Watch the film. Join The Match. Link in bio.
One burn, seven days.
Megan to camera, burn down X, build Y, then call out the brands by name.
Repost and tag the brands, say why you're watching, tag the three moms you're bringing in and DM them a seat.
One real mother's words on the topic, with permission.
The conversation show.
What we build instead, and who is already building it.
The week's posts, including Wednesday's mother.
The execution.
The timeline.
Week of Oct 13.
Hosts invited, founding cohort of 20 to 50 moms, creators and organizers recruited to post first, week one brands chosen, kit built.
Mon Oct 19.
Launch, the first Burn to camera, the call-out begins, the founding cohort posts the same day, launch screening co-hosted with the partner.
Every week.
One burn, seven posts, Thursday The Match taping, Friday the scoreboard.
Monthly.
The Host Circle, live.
Sun Jan 10.
The blitz, every burn, every call-out, all at once, and a national finale screening.
Who does what.
Megan.
The Monday Burn to camera, hosts The Match, sends the kit, keeps the scoreboard.
Hosts.
Repost and tag, burn it locally, call out local brands, guest on The Match.
Every mother.
A repost or a comment, tag three moms, DM them a seat.
Brands.
Share it on your page, get named Friday.
Moms First.
The film, the screenings and the policy work.
What a mother is asked to do.
A repost, a comment, three tags and a DM. Watch the film when she can. Come to The Match when she wants the room. Nothing goes on her calendar until she asks for it.