Week 3 · Nov 2–8
Paid leave.
own yours.
We burn down
Going back to work two weeks after birth.
We build
Time to heal and bond, paid.
The script (Monday, to camera)
“This week we're burning down going back to work before you've healed. We're building time to heal and bond. Paid.”
The Burn.
Too many mothers go back to work before their bodies have healed, because they can't afford not to. Every family deserves time to heal and to bond.
How much leave did you get, and what did you wish you had?
Answer on InstagramOn The Match this week.
I'm looking for people who fought for paid family leave at their workplace, in their union or in their state.
The Build.
People are already winning it: employees who pushed their company for a real policy, unions, and states that made paid leave the law.
Own yours.
I'm owning my part by telling my own leave story, the real version.
Copy and paste.
Reposting until @[brand] shares it. paid leave is real where I live. Hers, hers and hers. #BurnItDown #NoCountryForMothers @bigmotherenergy
Week 3 of Burn It Down: paid leave. In [town], [your number or your line]. We're building time to heal and bond. This week we burn it down. We build time to heal and bond, paid. How much leave did you get, and what did you wish you had? Tell me below. Watch the film. Join The Match. @bigmotherenergy #BurnItDown #NoCountryForMothers
Week 3 · Make it yours · AI-powered
Your story. Your burn.
We burn down Going back to work two weeks after birth.
We build Time to heal and bond, paid.
Start with what you live. Get a personal post you can edit and share.
I watched a film every mother in America needs to see, and I want you in the next conversation. I'm playing it forward to @name, @name and @name. Check your DMs. #BurnItDown #NoCountryForMothers
The brands we're calling out this week.
Named Monday morning.