Week 9 · Dec 14–20
Employers who get it.
own yours.
We burn down
Workplaces built for people without kids.
We build
Workplaces that work for families.
The script (Monday, to camera)
“This week we're burning down workplaces built for people without kids. We're building workplaces that work for families, and we're naming the ones already doing it.”
The Burn.
Sitting at a desk got confused with doing a job. And mothers still apologize for leaving on time, as if finishing the work is a favor.
What's one thing your workplace does right for parents?
Answer on InstagramOn The Match this week.
I'm looking for business owners, HR leaders and employee groups who hosted a screening or changed a policy for parents.
The Build.
Employers who get it are already building it: trust in the work, not the hours, and leaving on time without a confession. This week we celebrate them.
Own yours.
I'm owning my part by naming the employers who get it, out loud, so others follow.
Copy and paste.
Reposting until @[brand] shares it. employers who get it is real where I live. Hers, hers and hers. #BurnItDown #NoCountryForMothers @bigmotherenergy
Week 9 of Burn It Down: employers who get it. In [town], [your number or your line]. This week we burn it down. We build workplaces that work for families. What's one thing your workplace does right for parents? Tell me below. Watch the film. Join The Match. @bigmotherenergy #BurnItDown #NoCountryForMothers
Week 9 · Make it yours · AI-powered
Your story. Your burn.
We burn down Workplaces built for people without kids.
We build Workplaces that work for families.
Start with what you live. Get a personal post you can edit and share.
I watched a film every mother in America needs to see, and I want you in the next conversation. I'm playing it forward to @name, @name and @name. Check your DMs. #BurnItDown #NoCountryForMothers
The brands we're calling out this week.
Named Monday morning.