Week 8 · Dec 7–13

The judgement mothers feel.

own yours.

We burn down

The judgement mothers feel in public.

We build

Support that shows up.

The script (Monday, to camera)

“This week we're burning down the judgement mothers feel in public. We're building support that shows up.”

The Burn.

Judged in the pickup line. Judged for how we feed our kids. Everyone has an opinion about how we're doing it. Far fewer people offer a hand.

Where do you feel the side-eye most?

Answer on Instagram

On The Match this week.

I'm looking for mothers and community leaders bringing together moms who disagree, and making room for every kind of mother.

Apply to be a guest

The Build.

We build support that shows up: the meal, the ride, the benefit of the doubt. Every mother doing the job is doing the job.

Own yours.

I'm owning my part by offering a hand before I offer an opinion.

Copy and paste.

Your repost

Reposting until @[brand] shares it. the judgement mothers feel is real where I live. Hers, hers and hers. #BurnItDown #NoCountryForMothers @bigmotherenergy

Your local burn

Week 8 of Burn It Down: the judgement mothers feel. In [town], [your number or your line]. This week we burn it down. We build support that shows up. Where do you feel the side-eye most? Tell me below. Watch the film. Join The Match. @bigmotherenergy #BurnItDown #NoCountryForMothers

Week 8 · Make it yours · AI-powered

Your story. Your burn.

We burn down The judgement mothers feel in public.

We build Support that shows up.

Start with what you live. Get a personal post you can edit and share.

The Mom Chain post

I watched a film every mother in America needs to see, and I want you in the next conversation. I'm playing it forward to @name, @name and @name. Check your DMs. #BurnItDown #NoCountryForMothers

The brands we're calling out this week.

Named Monday morning.