Week 7 · Nov 30–Dec 6
After birth.
own yours.
We burn down
Bouncing back after birth.
We build
Real care in the fourth trimester.
The script (Monday, to camera)
“This week we're burning down bouncing back after birth. She is not behind. She did something enormous. We're building real care for the fourth trimester.”
The Burn.
Nine months to build a person, then pressure to look like it never happened by six weeks. New mothers get one checkup and a lot of opinions.
What did you need after birth that you didn't get?
Answer on InstagramOn The Match this week.
I'm looking for doulas, nurses, postpartum support leaders and mothers building care for the months after birth.
The Build.
We build real care after birth: support at home, check-ins that ask how she's doing, and the patience to let a new body be a new body.
Own yours.
I'm owning my part by telling new mothers the truth about the months after.
Copy and paste.
Reposting until @[brand] shares it. after birth is real where I live. Hers, hers and hers. #BurnItDown #NoCountryForMothers @bigmotherenergy
Week 7 of Burn It Down: after birth. In [town], [your number or your line]. She is not behind. She did something enormous. This week we burn it down. We build real care in the fourth trimester. What did you need after birth that you didn't get? Tell me below. Watch the film. Join The Match. @bigmotherenergy #BurnItDown #NoCountryForMothers
Week 7 · Make it yours · AI-powered
Your story. Your burn.
We burn down Bouncing back after birth.
We build Real care in the fourth trimester.
Start with what you live. Get a personal post you can edit and share.
I watched a film every mother in America needs to see, and I want you in the next conversation. I'm playing it forward to @name, @name and @name. Check your DMs. #BurnItDown #NoCountryForMothers
The brands we're calling out this week.
Named Monday morning.