Week 6 · Nov 23–29
The mental load.
own yours.
We burn down
Doing all the things.
We build
A load that's shared.
The script (Monday, to camera)
“This week we're burning down the invisible mental load: the default parent, doing all the things. We're building a load that's shared.”
The Burn.
The calendar, the forms, the refills, the shoe sizes, the gift list. Nobody sees it because it happens in our heads, and in our heads it never ends.
What's on your list that no one else sees?
Answer on InstagramOn The Match this week.
I'm looking for mothers, partners and educators who have found real ways to split the invisible work at home.
The Build.
We build systems outside our heads: shared lists, shared nights, shared remembering. Parenting by design, not by drift.
Own yours.
I'm owning my part by handing one thing off my list this week, and not redoing it.
Copy and paste.
Reposting until @[brand] shares it. the mental load is real where I live. Hers, hers and hers. #BurnItDown #NoCountryForMothers @bigmotherenergy
Week 6 of Burn It Down: the mental load. In [town], [your number or your line]. This week we burn it down. We build a load that's shared. What's on your list that no one else sees? Tell me below. Watch the film. Join The Match. @bigmotherenergy #BurnItDown #NoCountryForMothers
Week 6 · Make it yours · AI-powered
Your story. Your burn.
We burn down Doing all the things.
We build A load that's shared.
Start with what you live. Get a personal post you can edit and share.
I watched a film every mother in America needs to see, and I want you in the next conversation. I'm playing it forward to @name, @name and @name. Check your DMs. #BurnItDown #NoCountryForMothers
The brands we're calling out this week.
Named Monday morning.